
WHAT IS SEO?
SEO (Search Engine Optimization) is the practice of optimizing content to be discovered through a search engine’s organic search results.
WHY IS IMPORTANT?
Search engine optimization is important because: … SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site. Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
